Hey, I'm Geoff

I’m a Problem Solver.

Staff Product Designer with more than 10 years of experience and a Front End Developer in a former life.

Thoughtfully creating intuitive products that aim to delight the humans that use them.

Check out my work

Geoff Balasi portrait

The five lenses

How I approach every project, and what that means for your team.

🩶 Empathy

Build what people actually need

It all starts by learning from users to uncover the problems that really matter to them. This ensures that the team ships features people will actually adopt.

⚙️ Comprehensive Perspective

Fluent in design, code and AI

My software development background means I design with technical constraints in mind from day one. I feel comfortable across the full technical spectrum. This results in fewer handoff surprises, tighter collaboration with engineering, and faster delivery.

🎛️ Systems Thinking

Clarity at every scale

I map the whole system before designing any single piece, then distill it to what matters. This results in consistent, scalable products that reduce complexity.

📓 Storytelling

Every solution tells a story

Frame problems like you're telling a great story: the main character’s goal, the obstacles in the way, and a satisfying resolution. It keeps the work focused, intentional and provides clarity behind our intention.

⏱️ Time-Traveling

Build with Intention

I make pragmatic calls that fit the team's timeline and resources while keeping a clear vision of where the product is headed. Every release needs to move the team closer to the long-term goal.

Experience

Tools & Skills

Claude Code Claude Design AI-Assisted Prototyping Figma Auto-Layout Components Design Systems Information Architecture Wireframing Growth Design Principles User Research Usability Testing Front End Development SwiftUI Onboarding Accessibility

Where you can find me

Always open to interesting projects and conversations.